For most small businesses, website redesign cost lands somewhere between a few thousand dollars for a refresh of a small site and well into five figures for a full rebuild with e-commerce or custom features. Where you fall depends on how many pages you have, how much needs to change and who does the work.
That’s a wide range, so this guide breaks it down. We’ll look at published market ranges, what drives the price up or down, the hidden costs owners often miss, and how to tell whether you need a full redesign or just some targeted fixes.
One note before we start: the numbers below come from industry pricing guides, not from Morellis. We quote every project individually after a free consultation.
What is the typical website redesign cost?
Published pricing guides tend to group redesigns by scope. One agency pricing guide from CodeWCG puts most small and mid-size business redesigns between $2,500 and $20,000, with many falling between $3,500 and $10,000. Its tiers look roughly like this:
| Scope | Typical range (per CodeWCG) | What you usually get |
|---|---|---|
| DIY platform or template install | $500 – $2,000 | Template-based, little custom design |
| Entry-level redesign | $2,500 – $5,000 | About 5–15 pages, limited custom features |
| Mid-tier full redesign | $5,000 – $10,000 | About 15–50 pages, custom layouts, lead capture |
| Complex build | $10,000 – $20,000 | Larger sites, e-commerce, custom tools |
| Enterprise | $20,000+ | Hundreds of pages, complex integrations |
Other guides frame it by the type of work. OneLocal’s redesign cost guide cites about $3,000 to $5,000 for an appearance-only redesign, $7,000 to $15,000 when backend features or user experience change, and $16,000 to $28,000 for a full visual and technical overhaul.
Agencies focused on larger B2B companies quote much higher, so be careful comparing numbers from very different markets. A five-page site for a Kennebunk gift shop isn’t the same project as a 100-page software company site.
What drives the cost of a website redesign?
Number of pages
More pages mean more design, more content and more testing. A small service business with a handful of pages costs far less than a site with dozens of service and location pages.
How much is changing
A visual refresh on the same platform is quicker than a full rebuild. Moving from an old platform to WordPress, restructuring your navigation or adding new features all add time.
Custom features
Online booking, quote calculators, member areas, integrations with your CRM or point-of-sale system all add cost. So does custom design work compared with adapting a quality theme.
E-commerce
Online stores need product pages, payment setup, shipping rules, tax settings and testing. If you sell online, see our separate guide to how much an e-commerce website costs.
Content and photography
Rewriting copy, moving old content, and new photography are often the most underestimated parts of a redesign. If you’ll write the content yourself, budget your own time too.
SEO protection
If your current site gets traffic from Google, a redesign has to protect it. That means mapping old pages to new ones and setting up redirects properly.
Hidden costs to plan for in a redesign
The website redesign cost on a quote isn’t always the full picture. Ask about these items up front:
- Content migration from your old site, especially blogs and product catalogs.
- Redirects for any page whose web address changes.
- Premium plugins or theme licenses that renew each year.
- Hosting upgrades if your current host is slow or outdated.
- Stock photos or a photo shoot.
- Training so your team can update the site.
- Ongoing maintenance after launch.
That last one matters. A new site still needs updates, backups and security monitoring. For a realistic picture of what comes after launch, read our guide to website maintenance costs you pay every year.
Don’t lose your Google rankings in a redesign
One of the most expensive mistakes is a redesign that quietly drops your search traffic. When page addresses change, the old ones need permanent redirects to the matching new pages.
Google’s guidance on site moves recommends server-side permanent redirects (such as 301s), mapping each old URL to the most relevant new one rather than dumping everything on the home page, and keeping redirects in place for at least a year. Make sure whoever handles your redesign includes this in the plan.
Do you need a full redesign or just a refresh?
Not every tired website needs to be rebuilt from scratch. Here’s a quick way to think about it:
| A refresh may be enough if… | A full redesign may be needed if… |
|---|---|
| The site works well on phones | It’s hard to use on mobile |
| You can update it yourself | You need a developer for every small change |
| The structure still fits your services | Your services or business have changed a lot |
| It loads reasonably fast | It’s slow and built on outdated tools |
| You just want a newer look | It isn’t producing calls, bookings or sales |
A targeted refresh might mean new photos, clearer copy, a better home page and a faster theme. That can deliver a big improvement at a fraction of the cost.
How to get an accurate redesign quote
- List your goals. More calls? Online booking? Selling products? Goals shape scope.
- Count your pages and note which ones get the most traffic.
- Gather examples of sites you like and features you want.
- Decide who writes the content and who provides photos.
- Ask what’s included after launch: hosting, maintenance, edits and support.
- Get it in writing with pages, features and timeline spelled out.
For broader context on pricing new builds, our guide on how much a website costs in Maine covers the full range of options from DIY to custom.
Frequently Asked Questions
How long does a website redesign take?
It depends on size and complexity. A small brochure site can move fairly quickly, while larger sites with e-commerce or custom features take longer. Delays most often come from waiting on content and photos, so having those ready speeds things up.
Is it cheaper to redesign or build a new website?
Sometimes a redesign reuses content, structure and hosting, which saves money. If the old site is built on outdated tools, starting fresh can actually be cheaper than patching it. A good designer will tell you which makes more sense.
Will a redesign hurt my SEO?
It can if redirects and page content aren’t handled carefully. Done properly, with old URLs mapped to new ones and important content kept, a redesign can maintain or even improve your visibility.
How often should a small business redesign its website?
There’s no fixed rule. Redesign when your site no longer reflects your business, works poorly on phones, is hard to update or stops bringing in customers. Regular small updates in between can extend its life.
How much does Morellis charge for a website redesign?
Morellis doesn’t publish fixed redesign prices because every site is different. We quote each project after a free consultation, based on your pages, features and goals.
Get a straight answer on your redesign
If your website feels outdated but you’re not sure what a redesign should cost, let’s talk. Morellis is a web design and marketing team in Westbrook, Maine, helping small businesses across the state decide whether to refresh or rebuild. Book a free 30-minute consultation and we’ll look at your current site together, or explore our web design services.