Maximize Business Growth: The Top 3 Marketing Metrics You Need to Know

In the business world, there’s a saying: “If you can’t measure it, you can’t manage it.” That’s why knowing your numbers is crucial. This fundamental principle is especially important for small business owners in Maine who are looking to grow their businesses online. To succeed in your advertising campaigns on Facebook or any other platform, […]

Keep an Eye on Competitors: Learn and Innovate

In the competitive world of business, keeping an eye on your competitors is crucial, especially for small business owners in Maine looking to grow their businesses online. But it’s not just about watching them; it’s about using the information you gather to build a unique competitive advantage. Here’s how you can effectively monitor your competitors […]

Master the Customer Journey: From Awareness to Purchase

Imagine you’re casually scrolling through Facebook, and a product ad grabs your attention. Suddenly, you feel a desire to buy it. But just as quickly, you start questioning your decision, looking for reasons not to purchase it. Maybe the quality isn’t good, maybe you don’t need it, or perhaps you could find it cheaper elsewhere. […]

How to Grow a Small Business in Maine: Effective Marketing Strategies

Want to boost your sales? Here’s a golden rule: you need to reach the right audience with the right message at the right time. Nail this, and I promise you’ll see sales flowing in from Facebook or any other marketing channel. But remember, you won’t achieve this overnight. Continuous improvement of these three elements is […]

Why Facebook Ads Aren’t Converting: Understanding Customer Segments and Improving Sales

Everyone’s asking about prices and details, but no one’s buying! Why are your Facebook ads not converting? Facebook boasts around 3 billion monthly users. If you’ve run ads on Facebook before, you know that all four types of customers we discussed yesterday are present on the platform. During our consultations with companies, many complain that […]

Understanding Your Customer: A Guide for Small Business Owners in Maine

Put Yourself in the Customer’s Shoes In the world of business, the customer isn’t here to buy your product; you are here for them. This is a fundamental rule that often gets overlooked, especially in website design and digital marketing. Let’s explore why this is crucial and how it can transform your approach to website […]

Why Your Business Email Should Match Your Domain: Professionalism and Branding

In today’s competitive business landscape, establishing a strong and cohesive brand identity is more important than ever. One often overlooked but crucial aspect of this is having a professional email address that matches your business domain. In this post, we’ll delve into why matching your business email to your domain is essential for professionalism and […]

Top 10 Mistakes When Building Your Own Website and How to Avoid Them

Building a website for your small business is a crucial step towards establishing a robust online presence. However, the journey from concept to launch is fraught with potential pitfalls, especially for those opting for a DIY approach. Here, we outline the top ten mistakes many business owners make when designing their own websites and provide […]

Why Every Small Business Needs a Professional Website to Boost Sales and Credibility

In today’s digital age, having a professional website is not just an option but a necessity for small businesses. Whether you run a local bakery, a law firm, or a retail shop, a well-designed website can significantly impact your business’s success. Here’s why every small business needs a professional website: 1. First Impressions Matter Your […]